Story
1. THE ACCUMULATION OF MEMORIES
“Vintage clothing holds the history and memories of the people who once wore it.
This is the origin of the Shinto belief that objects possess souls.”
- What is Shinto?
Shinto is a unique Japanese philosophy that finds a sacred spirit (the eight million gods) in nature and all things.
We honor clothing that would otherwise be discarded after serving its purpose, and by performing a purification ritual, we awaken the sacredness within it.
2. THE PURIFICATION
“By taking those used clothes apart and washing them, we ‘purify’ them of the attachments of the past. This is where the creation of new life begins.”
- What is a tsukumogami?
In Japan, it has long been believed that objects cherished for a hundred years or those deeply imbued with someone’s memories are inhabited by spirits.
These are known as “tsukumogami.” The vintage clothing we handle is not merely old fabric; it is a vessel for the soul that has supported someone’s life.
3. ASCENSION TO 'FUKU NO KAMI'
“Clothing, reimagined as sophisticated art or wearable art, is reborn as the ‘God of Clothing’—a deity that brings you happiness.”
- What is a FUKU NO KAMI?
The Concept of "FUKU NO KAMI"（服の神 ＝ 福の神）
“FUKU” holds two sacred meanings in Japan.
In the Japanese language, the word FUKU (服) means "garment/clothing," but it also shares the exact same sound as FUKU (福), which means "good fortune/blessing.
"This is not a mere coincidence. Through the Japanese ancient belief of Kotodama (the spiritual power within words), we believe that clothing inherently possesses the power to bring happiness. By wearing our purified garments, you are embracing the protection and blessings of the God of Garments.
We don’t chase rare high-priced vintage labels. Our mission is to find beauty hidden in forgotten places—rescuing everyday garments from local second-hand shops and transforming them into unique, sacred vintage art.